Enjoy the magic of the McAllen Holiday Parade Presented By H-E-B and powered by Bert Ogden Auto Group by securing your seat along the route on Bicentennial! Route seating is $10.00 per seat plus processing fees. Children 3 years old and younger do not require a ticket - they must sit on guardian's lap. Route seating is not in the stadium - please visit the McAllen Holiday Parade website for stadium tickets.
The SPI Vuelta Zone will feature a celebrity host, South Padre Island interactive activities, and an electric crowd experience! SPI Vuelta Zone 1 is the green section located on the map. SPI Vuelta Zone 2 is the yellow section located on the map. The Vuelta Zone is bleacher seating.
The MFE Sky Box fan experience will feature an exicting parade route party area, a free t-shirt and noisemaker, a celebrity host and DJ LED stage, and Dallas Cowboys cheerleaders! MFE Sky Box East is the pink section located on the map. MFE Sky Box West is the silver section located on the map. MFE Sky Box is bleacher seating.
Chair seating in the section of Bulldog West is also available to experience the magic! Proceeds for this section benefit senior programs provided by McAllen Parks & Recreation.
Questions? Contact Us: McAllen Parks & Recreation office (956) 681-3320 or via email at [email protected].
- The Parade begins at 6:00pm. As such, the Parade route will close at 5:45pm to pedestrian traffic. Please arrive at least 3 hours before to allow yourself time to access parking at South Texas College and find your chair section.
- Strollers and other large items are not permitted. Only items/bags that can fit under your seat are allowed.
- Sharing of seat is not permitted.
- Lawn chairs cannot be brought into the reserved area.
- Reserved areas are non-smoking.
- Tickets are for General Admission seating. It is recommended all individuals in your group arrive early to secure your preferred seats within the reserved area. Seats cannot be saved and are available on a first come first serve basis.
- You will receive a wristband upon entry that will allow re-entry.
- Parking is available at the South Texas College campus on Pecan. A free shuttle service will transport you and your guests to the event site. The shuttle will be available from 12:00pm - 12:00am.
- All ticket sales are final.